EMIP is the joint initiative of key stakeholders in the European mailing industry to:

- stimulate growth in mail channel revenue
- make mail more effective
- remove cross border differences and barriers
- ensure the right perception of the contribution of mail

The platform joins all key stakeholders in the written communications value chain from the production of the paper via transport, printing sorting and delivery to the “openability” of mail and the mail moment until the handling of waste. In order to realise its objectives, EMIP builds on key players in the European Mail Industry.