Following a kick off meeting in 2007 with the partners it was decided to concentrate initiatives in the four following areas:

The Value of Mail
Promote a positive image of the industry

Mail and written communication have a demonstrable and proven high return (ROI), often higher than other media. They are a modern and dynamic medium that connects with the consumer in an emotional and tangible way that no other medium can.

EMIP provides all stakeholders with supporting data to fully reap the benefits of the highly lucrative impact of the medium to prospects and customers.